Purple Ceramlub

Silicone is bad, Moly is good...
but Ceramic is best!


Stop Brake Noise "Stop Sign" Logo
Brake Noise

O.E. Approved Ceramlub 2800F
#1 Choice of Professional Brake
around the world!

Stop Brake Noise "Stop Sign" Logo
Brake Noise


Over and over again!
The largest number of wins for brake lubricants for the history of this contest.  We are most proud of the fact that the votes come from technicians actually working in the brake industry.  It proves the product works and is the most popular in the world.

Ceramlub won Undercar Digest's Top 10 Products Award


You will Stop Brake Noise, Guaranteed!

Are you ready to move up to the latest technology in brake lubricants? Do you want to give your customer a permanent lubricant that actually outlasts the quality brake job you are installing on his vehicle?  Do you want to follow the lead of OEM manufactures?

If your answer is yes, then forget standard greases, your company is ready for
Ceramic Lubricants!

GWR's Extreme High Temperature "Real Synthetic" brake lubricant contains unique, proprietary Ceramic Pressure Solids and elevated concentrations of Anti Corrosive Agents. Ultimately, it's the most advanced lubricant in the world... yet costs no more than lower temperature, lower solids content brake greases like Permatex, AGS, Stalube, Squeakrelief, Sylglide, or the others sold by wana-be competitors!

Please let GWR introduce you to the ultimate brake lubricant, the OE's choice for over a decade. The original and still number one ceramic formulation for nearly 12 years, is light years ahead of the "old fashioned" lubricants most companies are currently packaging in tubes, tubs and pillows for new pad sets.  More incredibly though, you pay no more for this "new technology" than what you currently pay for outdated, old fashion, low temperature products like Silicone, Teflon or even the copy cat products popping up on the marketplace.  Move up to the highest quality available worldwide, give your customers what they deserve!


The Only "OE Approved" Real Synthetic tm Ceramic Brake Lubricant !


Ceramlub - the #1 brake lubricant in the world
If your tub does not have Ceramlub in it,
your not putting Ceramic Lubricant on it!


Exploded view of brake drum assembly

Exploded view of brake rotor assembly



Shipments of Purple Ceramlub 2800 , based on our extremely sophisticated and proprietary formulation, are available in pillow bags for pad manufactures and our heavy duty, dual lined tubs for shops.  Ask your local undercar distributor for Ceramlub2800  by name (pronounced Sir-ram-lube)... the purple labeltm  and purple lubetm  inside insures a new pad set won't "come back" with a "costly" problem. You help yourself and also give your valued customer "the best brake service possible"... we guarantee it !!!

Because there are 100's of lubricants on the U.S. market, many types have found their way into our brake industry and are now common place. Therefore, it follows, confusion would exist as to what is the "right" product for metal parts, or rubber parts, or plastic parts, or spindle faces, etc. Well, does it really matter? Technicians, distributors and pad manufactures may not think so, but be aware that testing has proven that choosing the wrong product for day to day brake service "causes expensive comebacks". That eventually costs everyone involved!  Don't be a victim one day longer, switch to GWR's Purple Ceramlub  today!

Check the base of the name brand of lubricant you now use, we guarantee you will be surprised! Owners and technicians are always shocked to find that their "favorite" greases are actually recycled motor oil or low temperature Silicone. If it claims to be a "Synthetic" brake caliper lubricant, check the MSDS and you'll find it's mentions crude "used" motor oil (petroleum). If they claim "it's the perfect prescription for brakes" and brag about a 580 temp rating, they better go back to Med school and do some more research. If its Silicone based, then it has zero solids and only a 400F max temperature rating, it will melt out and contaminate friction surfaces at base operating temperatures.  There is only one choice, as the major and professional brake manufactures have determined...  Purple Ceramlub

Purple Ceramlub
2800 is the finest quality, extreme pressure, highest temperature rated, quietest brake lubricant formulation in the world... shouldn't you be using it too?

Oil base lube (no solids).bmp (363054 bytes)

Drawing of supported metal plates because lube is a boundary type

Petroleum or Silicone Based
GWR's Synthetic Based
(Boundary Type)


Don't continue to hassle with pads returned for brake noise complaints!  Simple specify what is now recommended and specified by more and more O.E.M. Brake and Vehicle manufactures... a Heavy Solids Based, Real-Synthetic, Dry-Film, Boundary Lubricant.  Please call our offices to find out more about this revolutionary new product and how it will improve the brake pad you sell and or the replacement service you offer.  We have programs for manufacturers, WD's, Jobbers and Local Service Centers through a half dozen international distribution sites, please contact us for more information on obtaining this revolutionary product.

Many different tests have been done on Ceramlub
, please find below three that represent the typical results when it is compared with other options.  (Please note that these particular tests were performed by a certified, independent laboratory at one of the largest OE pad manufacturers in the world.)

Ceramlub, Ceramlub-2800, Ceramlub Purple and Purple as a color for Ceramic Lubricants are all TM's of GWR, Subsidiaries and our Parent Company 2004-2013

Laboratory Certified Proof that Ceramlub is...           
                far superior to Silicone type lubricants!

Chart of "Noise Occurrence" comparisions by the grease used

Chart of "Noise Occurrence" comparisions by the grease used

Chart of "Noisy Stops" comparisions by the grease used


Want to Stop Brake Noise, Guaranteed?

Drawing of rotor making squealing noise harmonices Follow These Six Steps and Enjoy Quiet, Safer, Longer Lasting Brakes
Six must do steps, there are no options here!

Stop Brake Noise "Stop Sign" Logo



GWR's Silencer Starter Kit Click here for $100 Discount
on GWR's Deluxe Brake Service Kit

The only OEM Approved Brake Silencer Spray



Brake Lathe Parts and Tools for Ammco and other lathes Click here for hundreds of
Brake Service Tools and Parts Discounted
up to 70% off OEM Suggested List Prices

Flexible Rotor Honing Tool



Important Legal Disclaimer:
Permatex's Ceramic Extreme Lubricant and others now appearing on the marketplace are not manufactured by GWR AUTOMOTIVE Co.
They are unauthorized, plagiarized copies of Ceramlub
and technically inferior based on volume of structural content.  If someone tries to sell you a Ceramic brake lubricant and it is not the original Ceramlub 2800, then you are not getting what your are paying for.  Call us with any claims by competitors and we will send you a sample of the original "Real Synthetic" High Performance Purple Ceramlub formulation, so you can feel the difference and not short change your customers.

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Copyright  '96 - '13
1(800) 266-4497
Email: sales@gwrauto.com

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